Just to play devil's advocate, I think I can understand the thinking on that side.
People know that the game can be maxed out, and that it's getting close-ish. I think they just want to see at least one new person hold the record before the max-out. But if Hank continues to push the score up until it can't be beaten anymore without a major freak game, then there's no shot at that "wow, new Donkey Kong champion!" moment.
I have to admit, I'm really curious to see how the world outside of CAG will react, in 2014, to the DK record being broken. It's been a long time since KoK, and you won't have that "smart plastic surgeon guy" angle. So I would suspect that it will get a fraction of the outside interest that it did in 2007-2010.
Personally I like that Hank continued to push the record up, with all these other guys busting their asses at DK, because it makes the top spot seem that much more elite. A lot of back-and-forth would cheapen it somehow.